Strategic CFO & Growth
A fractional CFO who only works with pickleball brands
Accurate books tell you where you have been. A CFO helps you decide where to go next: which SKUs to reorder, which channels to grow, and how to fund it.
The problem a generic accountant misses
Most growing Pickleball gear brands reach a point where the decisions outpace the information. Should the next run be larger? Is the new retail account worth its margin? Can the business afford a second product line this year? These are finance questions, but a bookkeeper is not engaged to answer them and a full-time CFO is out of reach.
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A generic fractional CFO can build a forecast, but may not understand what drives yours: factory deposits months ahead of revenue, landed cost that shifts with freight rates, a sport with seasonal demand, and three channels with very different economics.
What we do
We act as your finance lead, at a level and cost that fits your stage. Your CFO is a Chartered Accountant with fourteen years in accounting and finance, including five years running accounting for a retail group where inventory and margin were the whole job, and who now works only with pickleball gear brands.
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We build a 13-week rolling cash forecast that connects your purchase orders, inventory and sales. We set up a KPI dashboard your team can read at a glance. We analyze unit economics by SKU and channel, plan factory reorders, and meet with you regularly to turn the numbers into decisions.
How It Works
How it works
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Diagnostic
We review your financials, forecasts and priorities, and confirm your books are reliable enough to plan from.
Build the model
We create your rolling forecast, KPI dashboard and SKU-level unit economics.
Set the rhythm
Regular strategy calls review performance against plan and decide what changes.
Plan ahead
We model reorders, pricing, new channels and funding before you commit to them.
Deliverables
What you get
- 01A 13-week rolling cash flow forecast
- 02KPI dashboard built for a gear brand
- 03Unit economics by SKU and by channel
- 04Factory reorder planning tied to cash and demand
- 05Scenario models for pricing, new products and new channels
- 06Regular strategy calls with your CFO
Plans
Which plan includes it
Third Shot ($1,000–$1,500/month) includes a monthly CFO strategy session, KPI dashboards and unit economics analysis. Kitchen Line ($2,000–$2,900/month) adds 13-week rolling forecasts, factory reorder planning and bi-weekly calls. Match Point (custom pricing) adds weekly calls and exit readiness. Every plan is run by Muhammad Ali directly. Compare plans.
The CFO work builds directly on Unit Economics & Multi-Channel Margins.
Starts in
Third Shot$1,000–$1,500/month. 13-week forecasts in Kitchen Line. Weekly calls in Match Point.
Compare plans →
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FAQ
Frequently asked questions
A bookkeeper records and reconciles what has happened. A fractional CFO uses that information to plan cash, pricing, inventory and growth, and helps you make decisions.
A forecast is only as good as the numbers behind it. If your books need work, we start with a cleanup so the strategy rests on reliable figures.
Every plan is run by Muhammad Ali directly. You will not be handed to someone you have never spoken to.
Typically one call on your plan's schedule, plus occasional questions. We prepare the analysis; you make the decisions.
Start with one SKU
Send us your top SKU's pricing and we will build the model first, before you commit to anything. You can also try the Landed COGS Calculator or request a Free Margin Leak Check for your full catalog.
Ready to talk? Book a strategic call or learn more about the founder.